GRUPO BEL

Who we are

Founded in 2001, the Grupo Bel brings together several companies with a recognized attendance in the national and international markets, operating in six major business areas:

Distribution and Vending | Industry, Automation, Aeronautic and Aerospace Industry | Innovation, Technology and Communication | Green Transportation | Real Estate | Brands

For over the last 18 years, the Grupo Bel has been growing exponentially both through the organic growth of its original companies and through important acquisitions that strengthen its consolidation.

The investment in new business areas has proved to be essential to the development and diversification of Grupo Bel, which guides its conduct towards sustainable and socially responsible growth in all its areas of action.

Aiming the development of advanced technologies and cutting-edge research, Grupo Bel has been committed to aerospace and automation sectors, both growing in 21st century. This commitment became essential for Grupo Bel’s companies and for the competitiveness in the technological and financial markets.

The communication sector it’s also a key tool in the Group’s communication strategy in the long term, fostering new synergies among its companies.

Grupo Bel has also reinforced its investment in the interior of the country through a wide range of projects in new industrial and distribution units and the hiring of human resources.

Although, the distribution of Food&Beverage and Tobacco still represents the core business of the Group, which also acts as a retailer in the Vending Machines segment.

01 | New Image

By the celebration of its 18th anniversary, Grupo Bel has decided to modernize its image by changing its visual identity.

The new Grupo’s image is more modern and it’s a refletion of its reference values – trust, solidity, innovation, professionalism, sustainable growth – allied to a strong commitment to the values of tradition, plained by its origin and national identity.

The conceptual basis of the new image is the exploration of the shape of the armillary sphere, present in the national flag, representing its national identity and, moreover, having a circular shape, reflects the union of its values, its companies and its people; and the Grupo Bel monogram, through the presence of the letters G and B.

The new logo is thus composed by two elements: the Symbol, an identity construction based on the monogram and armillary sphere, and the Lettering with the designation “Grupo Bel”.

Downloads

All available corporate image assets are property of Grupo Bel S.A. Its reproduction or imitation, in whole or part, for commercial, academic or personal use requires the appropriate copyright references or approval of the proprietary company. Any unauthorized use is punishable by law.

02 | Code of Conduct

The Grupo Bel Code of Conduct establishes the set of principles and values in the field of professional ethics that guide the activities of the Group and its employees.

It represents a commitment of responsibility to and from our employees, customers, partners, investors, the community and, at the same time, represents an instrument to foster, develop and uphold the highest expectations that may be required of us.

Boas Festas!

O Grupo Bel deseja sinceros votos de Feliz Natal e Próspero Ano Novo!